A starting point, not a cage. Every one of these is built from the same
blocks you get, so anything in it can be moved, rewritten, or thrown away.
Over 90 designs ready to use, and the shelf keeps
growing. Every picture below is the design itself, rendered by the same engine that
builds your pages, not a mockup.
Designs
Pick one for the feeling, then make it yours.
AfterglowA maker
Alder LaneFor a clinic. Says what hurts, what happens in the first session, and what it costs.
AlmanacFor a herbal or traditional shop. Reads like a field guide, scholarly rather than rustic.
AtriumFor a practitioner. One strong sentence, then everything a first time client checks before they call: a session walked through, fees, who it is for, the room.
AuroraFor a software product. Soft gradient, pale panels, and room left for a screenshot.
Bloom LaneFor a florist. Order by occasion tiles, delivery zones with a cutoff, weekly subscriptions, and not a corner anywhere.
BlueprintFor a trade. Blunt promises up top, services with starting prices, what happens when you call, the area by name, and a written quote form.
Bright NotesFor a music school. Instruments as a wall of coloured tiles, lessons by age band, teachers who still play, the recital calendar, prices per term, parent voices, a free taster.
Bright RowFor a dental practice. Five promises to nervous patients, treatments with from prices, the check-up as a thirty minute timeline, a monthly plan, the team, emergencies and children side by side.
BroadsheetFor a professional practice. A masthead, three engagements as a ledger, fees as a table, and short written notes. Quiet, and confident enough to say no.
ChromeFor a label or a creative studio. Bubbly and silver, built to look like it enjoys itself.
CircuitFor a technical product or team. Dark, specs-first, with numbers given room to be read.
Copper KettleFor a brewery and taproom. The tap list as a chalkboard with ABV and colour swatches, cans in a row, the room with the food truck rota, tours, grain to glass as a pipe, events, growlers.
Daily ColumnA personal blog in the classic three-column shape. A profile card on the left, posts with a photo and a featured pill down the middle, categories and recent posts on the right, a search in the bar.
Deep SignalFor a podcast. Episode number as the hero, a scrolling episode rail, duotone guest photos, and a now playing bar.
Ember RoastFor a coffee roaster. Coffees as bags with origin and a roast bar, a subscription builder, the roast curve explained, brew ratios as a table, stockists, the roastery, wholesale.
CoalbirdFor a tattoo studio. Artists, deposits, aftercare, and how a booking actually works.
EmberFor somewhere open at night. Built to be read on a phone in a dark room.
Ever AfterFor a wedding planner. Three ways to work together, the year as a planning timeline, real weddings with captions, a trusted vendor list, fees with no commission, a date check.
Fade StreetFor a barbershop. A price board, four chairs with their next free slot, live walk-in status, the hot towel shave step by step, a loyalty punch card, hours as a strip.
FoundryFor heavy work. Capacities, tolerances and lead times are the selling points, so they get the space.
Gloss GarageFor a car detailer. Packages as a comparison table, a before and after slider, the coating explained as layers, the full detail as a ten step checklist, add-ons, the bay, reviews.
Good BoyFor a dog groomer. Prices by size as a chart, the groom in five steps, before and after pairs, add-ons as chips, breed notes, the team with their own dogs, a first visit list.
GridFor a studio whose work speaks first. Square corners, visible rules, blunt copy.
HairlineNotes on things. An oversized 900 weight headline at the left edge, three columns divided by hairlines instead of cards, a numbered index, one quote beside one photo.
Halyard WorksFor a consultant. Scope, fee and timeline on one page, which is what a client is actually reading for.
HarbourFor when someone is deciding whether to hand you their money. Formal, and it barely moves.
HatchlineA notebook of small experiments. Monospace uppercase across the page, a hatched texture in the corner, coloured rails on every log entry, outline boxes, a specimen strip.
InkwellFor a tattoo studio. A flash sheet with prices, four artists with their styles and next free slot, six aftercare rules, deposits stated plainly, a healed gallery.
Keep PileA gallery you sort. A heart on every photo, a notice bar saying your picks stay in this browser, tall images in three columns, your picks as a strip, why a pile, prints.
Kelp and CoFor a surf school. A sky gradient hero, a conditions strip, a rental price grid, and a safety checklist before the booking.
Keys and CoFor an independent realtor. Listings as cards with a status ribbon, a featured home with a photo strip, sold recently as a ledger, the neighbourhoods, a flat fee, a valuation ask.
EllsworthFor a brewery with a taproom. What is pouring, when the doors open, and who stocks it.
LedgerFor a shop with a bit of swagger. Mid century, warm paper, thick rules between sections.
LetterspaceA travel journal kept on film. Spaced-caps serif over a darkened photo, a short rule above every heading, three chapters as tall cards, a wide photo with a caption, the places as a list.
Line and LevelFor an architecture practice. Projects as a numbered index with thumbnails, a featured building with facts, three beliefs, the seven stages as a ruler, the studio, awards, a journal.
Little WondersFor a daycare. Age group cards with ratios, a timeline of the day, four enrolment steps, and photos cut into circles, triangles and squares.
Locked InFor an escape room venue. The rooms as classified dossiers with difficulty and escape rate, a live countdown, a leaderboard, the protocol in four steps, groups, the lobby bar, FAQ as a terminal log.
MarginaliaA studio journal. A swatch strip under the hero, a serif headline that turns italic and plum, three plates, dated notes, the palette shown large, the studio.
Yellow DoorFor a bakery or a small food shop. Colour bands, daily list, and where to find the counter.
MarigoldFor a cheerful local business. Big flat bands of colour, legible from across a room.
Marram PhotographyFor a photographer. The work first, then the three things every couple asks before they email.
Marrowfield KitchenFor a kitchen. The menu, the hours and the table booking, in that order.
Alder HouseFor an interiors practice. Quiet and roomy, with the fee structure said out loud.
MeridianFor a practice selling judgement. Enormous amounts of air, one idea per screen.
MimeoField notes printed in two colours. Monospace for everything, dates as stamps, hard offset shadows, riso-tinted images, a running index, a subscribe box.
Name TagA person on one page. A polaroid card with round buttons stacked on its edge and an availability dot, arrow-in-a-circle buttons, a photo and a huge sentence, what I do, three things made.
NocturneFor a photographer whose work is the pitch. A masonry of shows, four lanes, booking in four steps, rates written down, and licensing in plain words.
Paper Moon BooksFor a bookshop. A bento of staff picks, a dated events list, genre chips, and a masthead that reads like a paper.
ParlezFor a language school. Eight ways to say hello, the levels as a ladder A1 to C2, four formats, a placement test preview, native teachers, the term calendar, prices per format, a free trial.
PhosphorFor a technical consultancy. One monospace face, no marketing gloss, prices stated flat.
Pixel and PineFor an indie game studio. A games grid with status badges, a version stamped devlog, a press kit strip, and scanlines over everything.
Wren HollowFor a venue sold on how it feels. Photographs first, then capacity, packages and dates.
PosyFor a florist or an events business. The photographs carry it, so it plans for many.
GantryFor a roofing or repair trade. Callouts, surveys and what a job actually costs.
QuarryFor outdoor trades. Photographs of real work mid job, and numbers given room.
RisoFor a print or illustration business. Two inks on paper, deliberately out of register.
Room NineFor an interior designer. Projects as editorial spreads each with its own colour palette, the process as four rooms, a material library as swatches, press, the studio, three services with fees.
RunwayFor a boutique or a stylist. Huge type and edge to edge photographs, very few words.
Saffron TableFor a supper club. A countdown to the next dinner, the menu told as five courses, and a seat counter on the reservation.
Salt LightA photo journal. One wide photograph and a centred serif title, then image pairs each captioned by a place chip and a count, a short essay, the photographer, prints.
SandbarFor a seasonal coastal business. Sun bleached, and it says plainly which months it runs.
Second ChanceFor an animal rescue. Animals waiting as adoption cards, what each donation buys, foster and volunteer and sponsor, then and now stories, the numbers, the adoption steps, the shelter.
NorthbrookFor a veterinary practice. Emergency line and hours first, because that is why people arrive.
SignalFor a worried person looking for you. Hours, address and phone reachable straight away.
SkylineA page for the thing you made. A tilted blue gradient tile holding a white card with a bar chart and a small card with a tick, a dot grid, a pill above every heading, numbers, quotes, a blue call to action.
Slow Lane StrengthFor a coach. Dark and direct, with the programme and the price where nobody has to hunt.
SpotlessFor a home cleaning service. An instant quote by bedrooms and bathrooms, what is included room by room, one off versus regular, the same cleaner every time, trust statements, reviews, areas.
Still WaterFor a yoga or pilates studio. A weekly schedule as a real grid, classes with an intensity scale, teachers, first visit steps, passes versus memberships, a breathing hero.
SunfruitFor a juice bar. The menu board is the page, three fruit colours as equals, and an ingredient ticker that never stops.
Taco LocoFor a food truck. Where the truck is this week as day cards, the menu as a board, salsas on a heat scale, catering, the truck itself, merch, a follow for today
Tape DeckFor a recording studio. Three rooms with specs, the gear as a console-style list with faders, rates by the hour and the day, recent sessions as a track list, the engineers, a session hour by hour.
TatamiFor a maker or a quiet studio. Asymmetric, one photograph at a time, a lot of empty paper.
Terracotta YardFor a pottery studio. A class schedule grid, a four step process, and photos torn and pinned like a studio wall.
Thrift RoyaleFor a vintage clothing shop. This week
TrailheadAn adventure log with a finder. A thin contact strip over a dark bar, a mountain hero with a four-cell search panel and one round button, trip cards with a detail line, why walk with us, a wide photo.
Two Barrows Garden CareFor a garden trade. Seasonal work, the area covered, and how a quote gets to you.
UnderstoryA slow living journal. One large picture is the whole hero and supplies the palette, three stories, a seasonal note, the four colours shown as leaves, a Sunday letter.
AshcombeFor a tailor working to measure. Fittings, timescales and prices, stated plainly.
VellumFor work sold on craft. Almost nothing on the page, and the prices stated without apology.
Volt CyclesFor a bike shop. Three bikes on a spec sheet, a workshop menu with turnaround times, and diagonal bands that cut the page.
WorkshopFor a shop with a short menu. Five bakes with sell out times, thirty hours as a timeline, the counter photographed, wholesale, and hours as a table.
By trade
The same thing, arranged the way a particular kind of business needs it.
Photographer studioA gallery-first site for anyone whose work has to be seen before it is explained.
RestaurantMenu, hours and location up front, for a place people need to find and turn up to.
SalonA price list and a booking button, for a chair that only earns when it is filled.
Consultant / advisorySober and uncluttered, for selling judgement rather than a product.
Wellness clinicBuilt for a practice with more than one practitioner and real opening hours.
Fitness coachWalks someone from curious to booked, in the order they actually decide.
Home servicesFor work that happens at their address: areas served, proof, and a quote.
More are added regularly, and more trades are on the way.
Tell us what you do for a living and we will build the one you need.